Mobile and social ad spend grow dramatically in 2015

Mobile and social ad spend grow dramatically in 2015 This story was delivered to BI Intelligence "Digital Media Industry Insider" subscribers. To learn more and subscribe, please click here. Mobile ad spend continued its formidable surge in the second half of 2015, overtaking non-mobile search as the largest format in terms of revenue, according to the IAB's 2015 full year ad revenue report conducted in conjunction with PwC. Digital ad revenues totaled $59.6 billion in 2015, a 20% increase on...